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Online Press Release A Great Search Engine Marketing Tool

(PRLEAP.COM)May 11, 2005 - 77% of Internet users get their news online today. Yahoo News has the largest online news audience and an online press release in Yahoo News and Google News can give a quick boost your search engine marketing efforts.

There is a huge shift in media consumption. Consumers are taking charge of what they read and when they read it by using the Internet more and more. They pick the subjects that they are interested in using keywords. Media giants like the NY Times and the BBC now offer their news in RSS Feeds to cater to this trend.

Maintaining a strong presence in the news section of the search engines is a savvy search marketing strategy.

Eye track studies show that the pay per click and sponsored ads (e.g. down the right side of a Google search) get less than 50 percent of the searchers’ attention and on average get only 30 percent of the clicks. Makes sense - people buy a newspaper to read the news, not the ads. You don’t turn on the TV to watch the ads.

Publicity in the form of news articles molds public opinion so that your target audiences are more susceptible to advertising or other promotions. "PR plants the seed. Advertising harvests the crop," wrote Jack Trout and Al Ries, authors of best selling books on positioning.

Unless you are a celebrity or a public company the media will not be chasing you for your story. Yet every company has a good story to tell.

If it is well-written and optimized for the news search engines, an online press release will get you increased exposure online, improve the visibility of your web site and drive qualilfied traffic to the site.

You can download a whitepaper on how to use an online press release at http://www.expansionplus.com

With more and more people getting their news on the Internet, it’s vital to create online press releases that include “key words” (the words that your prospects are using to find you or your competitors) and get them into Google News and Yahoo News.

CONTACT INFORMATION
Eric Falkow
expansion plus
Email expansion plus
626 744 5381

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This work is licensed under a Creative Commons License.

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