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Search Engine Advice Column Launched

Kalena Jordan aims to become the search industry's first online "Agony Aunt".

(PRWEB) June 1, 2005 -- A new blog authored by well-known search engine expert, Kalena Jordan, was launched today.

Dear Kalena... http://www.searchenginecollege.com/blog.htm is a daily search engine advice column launched today by industry expert Kalena Jordan.

Kalena has been optimizing the web sites of clients for the past nine years, to help them achieve more traffic from search engines. Together with other well-known search industry colleagues, last year she founded the highly successful Search Engine College (SEC) http://www.searchenginecollege.com, an online training facility offering courses in search engine optimization and other search engine marketing subjects.

With her profile as an expert in the field and as tutor for SEC's search engine optimization training courses, Kalena is constantly being bombarded with questions about search engines and search engine marketing.

“I am constantly being asked the same questions by SEC students and confused webmasters about how to make their sites search engine friendly”, she says.

“I spend a considerable amount of my free time researching and answering these questions, so I thought, why not share this information? Why not blog it and become the official agony aunt of the search industry? So Dear Kalena... http://www.searchenginecollege.com/blog.htm was born.”

The Dear Kalena... advice column is aimed at a wide target audience, including marketing executives responsible for promoting their company's web site via search engines, small business owners wanting to learn how to market their own web sites via search engines and student trying to learn how to optimize web sites for search engines in preparation for starting their own SEO business or applying for a job in the lucrative search engine marketing industry.

In fact, anyone with a burning question about search engines or the search industry in general is encouraged to email Kalena via e-mail protected from spam bots and she will blog the question and her answer.

“As far as I'm concerned, no question is too easy or too tough”, she says. "While the majority of questions I'm able to answer from the top of my head, some days I'll find a question that will have me stumped and I'll need to spend some time researching. But bring it on! Any day I get to learn more about this industry is a good day".

Kalena is expecting a lot of questions about risky search engine optimization techniques or "spamdexing" methods to be discussed in the column. She hopes to educate readers about the risks inherent in using such tactics and to shed light on methodologies deemed more acceptable to search engines, based on webmaster guidelines published by the search engines themselves.

“I’m tired of seeing innocent companies get burned by unscrupulous firms claiming to be search engine marketing gurus and artificially inflating their link popularity via dodgy link farms or promising to submit their sites to 50,000 search engines. These are nothing more than backyard cowboys who play Russian Roulette with their client’s sites”, says Kalena.

“Unfortunately, this industry is full of such firms who propagate myth and legend by publishing information that is misleading, deceptive and often downright false. No wonder webmasters are confused when it comes to search engines. With the amount of incorrect information floating around out there, it is extremely difficult for newcomers to sort out fact from fiction. I’m hoping my advice column will address this imbalance”.

Kalena is now accepting your search engine questions via email: e-mail protected from spam bots.

About Search Engine College
Search Engine College (SEC) http://www.searchenginecollege.com is an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. SEC is owned by Web Rank Ltd and managed by well-known search engine optimization industry expert Kalena Jordan. Kalena teaches the SEO Starter course (SEO 101) and the SEO Advanced course (SEO 201) and supervises all other classes. All classes are run in conjunction with experienced tutors specialized in various aspects of search engine marketing and well-respected in the industry.

About Kalena Jordan
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S.

With her in-depth knowledge of Internet marketing techniques and several years experience in search engine optimization for client web sites, she decided to specialize and set up her own SEO company Web Rank http://www.webrank.biz in 1999.

As well as being Co-Founder of SEC, Kalena is Director of Studies and Tutor for all SEO courses. Her previous roles have included SEO Manager for a web development firm, Public Relations consultant, Freelance web site designer, Marketing Manager for a computer systems firm and five years as Public Relations Advisor to the Royal Thai Government. She has a Bachelor of Arts in Communication from the University of Newcastle, Australia.

Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the SearchEngineWatch Forums and a regular contributor of "how to" articles currently syndicated in hundreds of search related newsletters, websites and e-books. Kalena is the author of The Search Light newsletter http://www.high-search-engine-ranking.com/free_newsletter.htm, the popular Search Engine News Blog http://www.high-search-engine-ranking.com/search_engine_news_blog.htm and the Dear Kalena... http://www.searchenginecollege.com/blog.htm search engine advice column.

For further enquiries or information contact:
Kalena Jordan
Director of Studies
Search Engine College
Phone / Fax : + 612 6655 9216
http://www.searchenginecollege.com
Email: e-mail protected from spam bots

Nielsen Technical Services to Provide Personal and Private Responses to User's Questions

June 25th, 2005 - Minneapolis, Minnesota - Chris Nielsen, Owner of Nielsen Technical Services today announced that the company would continue to provide support and answer questions asked by those "in the dark" at no cost, as long as the time required does not get excessive. To avoid embarissment and provide personal service, questions asked generally will not be published and the identity of the person asking will not be made public.

"Sure, we could publish the questions and answers on our site since it would be keyword-rich and make it easier to create content, but why use our potential clients in such a manner? They deserve our complete attention and we should not be distracted by thinking about how to use their questions and our answers as marketing material.", said Nielsen, when asked if his company had plans to treat users like cattle.

"No, for over 5 years we have been answering any and all questions that we receive to the best of our ability and never chanrged unless the time required to answer was more than one should resonably expect, or research was needed. People need to know we will not nickel and dime then to death, and the valuable information we have gained over the years should not be kept "secret". We have found that we gain more by giving our information away then we would ever gain by trying to keep it to ourselves. This is the reason behind our publishing our search engine submission list at www.best-free-search-engine-list.com."

"I have, on several occasions, taken to tutoring a young person on what is required for search engine optimization or SEO via email. I would provide detailed instruction and they would do all the work. This provides them with a valuable skill, and costs very little of my time in general. We are now planning a training program that while it may not be free, will be very inexpensive and contain all of the methods and techniques that we have used and refined for the past 5 years."

About Nielsen Technical Services
Nielsen Technical Services provides Internet consulting and specializes in "General" search engine optimization or SEO. General SEO does not use ranking or positioning, but rather focuses on the actual traffic increases that can be seen in a site's web traffic reports. The company also provides site maintenance and help with site usability and functionality. Press release creation and optimization services are also provided, which is why you found this one so easily.

Contact
Chris Nielsen
7141 Oak Pointe Curve
Minneapolis, MN 55438 USA
952-943-0170
prresponse@nielsentech.com

This work is licensed under a Creative Commons License.

Best Free Search Engine List
7141 Oak Pointe Curve
Minneapolis MN 55438
952-943-0170
webmaster1 at this domain

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