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Dex Web Clicks(TM) Offers Guaranteed Search Engine Clicks for Small and Medium-Sized Businesses Small Businesses Can Buy Professionally Designed Websites With Guaranteed Leads and Other Web Marketing Features DENVER, March 8 /PRNewswire-FirstCall/ -- Yellow Pages and Internet directory publisher Dex Media (NYSE: DEX) has introduced a new service that provides small and medium-sized businesses with fixed-price packages of guaranteed clicks from more than 30 Internet search engines and portals, including Google, Amazon and Yahoo. The new service, Dex Web Clicks(TM), also includes website design, hosting and management with options for handling credit card transactions and e-commerce capabilities. Introduction of the new service follows successful trials of Dex Web Clicks in Seattle and Omaha. Website-plus-clicks options are available for as little as $99.95 a month. Clicks-only packages start at $70 per month. "We've given small businesses the ability to market themselves on the web like Fortune 500 companies," said Simon Greenman, Dex's vice president for Internet. "The Internet has become a powerful marketing tool, but many small and medium-sized businesses haven't been able to take advantage of it until now. Dex Web Clicks provides a practical, affordable way for these companies to both have professionally designed websites and drive guaranteed traffic to them." Small and medium-sized businesses often lack the time and expertise to develop a professional-looking website and to participate in the keyword auctions by the major search engines that can help drive traffic to their website once they have one. "We've solved those problems," Greenman said. "We provide professionally designed websites for Dex Web Clicks customers, participate in the search- engine keyword auctions for them and provide them a guaranteed number of clicks for a fixed price each month." Dex Web Clicks is available in three levels of service throughout the 14 Western and Midwestern states where Dex publishes its print and Internet directories: * "Dex Web Clicks Standard" guarantees 240 search engine clicks per year and includes a custom-designed website of up to three pages, hosting for the site and up to 10 e-mail addresses for $99.95 per month. * "Dex Web Clicks Plus" guarantees 360 search engine clicks per year and includes a custom-designed website of up to 10 pages, the ability to take credit card payments, up to 50 e-mail addresses and an Online business forms application that gathers information from potential customers for $149.95 per month. * "Dex Web Clicks Premium" guarantees 600 search engine clicks per year and includes a custom-designed website of up to 10 pages; e-commerce capabilities, including an Online store with Shopping Cart, Buy Now and encryption security features; a product-catalog builder allowing website owners to update their product inventory and pricing themselves; Auction Connector, powered by eBay(R), tying eBay auctions into the company's website; Amazon(R) Store Connector, enabling Dex Web Clicks Premium users to sell related amazon.com(R) products on their sites and receive up to 15 percent of the sale. Online business forms application for $229.95 per month plus a one-time $599 e-commerce setup fee. In addition, companies can buy additional guaranteed search engine clicks separately for prices ranging from $70 per month for 360 clicks per year to $775 per month for 6,000 clicks per year. Dex guarantees that the websites of Dex Web Clicks Standard and Dex Web Clicks Plus customers will go live in 30 days and that the websites of Dex Web Clicks Premium customers will go live in 45 days or they receive a free month of service. All three levels of Dex Web Clicks service include a listing on DexOnline.com that includes a link to the customers' e-mail and website; 24/7 customer support; an easy-to-use website content manager; website reporting that tracks visitors to the site; and domain-name registration. TV Assignment Desks: B-Roll to go with this story will be available via satellite between 12:00-15:00 EST (10:00-13:00 MST) on Tuesday March 8 at the following coordinates: Ku-Band, analog About Dex Media, Inc. Dex Media, Inc. is the exclusive publisher of the official White and Yellow Pages directories in print, Internet and CD-ROM formats for directories for Qwest Communications International Inc. The company publishes 269 directories in Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming. The company's leading Internet based directory, DexOnline.com, is the most used Internet Yellow Pages in the states Dex Media serves, according to market research firm comScore. In 2004, after giving effect to the acquisition of Dex Media West, LLC, Dex Media, Inc. generated revenues of approximately $1.65 billion. Safe Harbor for Forward-Looking and Cautionary Statements This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dex Media to be materially different from any future results, performance or achievements expressed or implied by such forward- looking statements. The following important factors, among others, could affect future results: continuing weakness in the U.S. economy; increased competitive pressure from other directory publishers or media companies; changes in interest rates or a reduction in Dex Media's cash flow that could impair Dex Media's ability to service its debt obligations; Dex Media's high level of indebtedness; and risks related to the start-up of new print or Internet directories and media services. Other factors which could materially affect such forward-looking statements can be found in Dex Media's Registration Statement on Form S-1, including the risk factors. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward- looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and Dex Media undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. SOURCE Dex Media CONTACT: Investors, Brooke Martellaro, Dex Media Announces Advertising Content Agreement With Yahoo!, Inc. DENVER, May 2, 2005 /PRNewswire-FirstCall via COMTEX/ -- Dex Media, Inc. (NYSE: DEX) today announced an agreement with Yahoo! Inc. that will extend the reach of Dex advertisers to millions of users who visit Yahoo!(R) Yellow Pages and Yahoo! Local each month. Yahoo! users looking for local products and services will gain access to rich business content from thousands of local businesses that currently advertise with Dex. "This relationship will give Dex advertisers greater exposure and Yahoo! users an even more comprehensive local search experience," said George Burnett, president and CEO of Dex Media. "We look forward to working with Yahoo!, a leading global brand, to help advertisers and consumers connect." Today's announcement represents a significant milestone in the expansion of Dex's digital network. "With this relationship, we continue to extend the distribution of our print content," said Burnett. "Our goal is to help advertisers reach consumers wherever they are looking -- in the print directory, DexOnline.com(TM) and across Dex's digital network, which now includes Yahoo! local platforms." In teaming with Yahoo!, Dex will extend its local advertiser content to yet another digital platform. Currently, businesses that purchase Dex print advertising also receive placement on DexOnline.com, one of the leading providers of Internet Yellow Pages within Dex's 14-state region. This content will now be made available on Dex's growing digital network, which includes Yahoo! Yellow Pages and Yahoo! Local. "This relationship marries our respective strengths -- Yahoo!'s vast audience, brand leadership and exceptional consumer experience with Dex's rich local content and experienced local sales channel," said Paul Levine, vice president and general manager of Local for Yahoo!. "Yahoo! is committed to providing the consumer with the most relevant, comprehensive local information and we believe this agreement with Dex helps us do just that." About Dex Media, Inc. Dex Media, Inc., is the exclusive publisher of the official White and Yellow Pages for Qwest Communications International Inc. In 2004, the company published 44.5 million copies of 269 directories in Arizona, Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming. In addition to connecting advertisers and consumers through its print and CD-ROM directories, Dex Media provides fully searchable advertising on DexOnline.com(TM), the most used Internet Yellow Pages in Dex Media's 14-state region, according to market research firm comScore. In 2004, Dex Media generated revenue of approximately $1.65 billion, excluding the effects of purchase accounting related to the acquisition of Dex Media West LLC. Safe Harbor for Forward-Looking and Cautionary Statements This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on management's current expectations and are subject to risks, uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained in the forward-looking statements. All statements contained in this release that are not clearly historical in nature are forward-looking, and the words "anticipate," "believe," "expect," "estimate," "plan" and similar expressions are generally intended to identify forward-looking statements. The following factors, among others, could affect future results: continuing weakness in the U.S. economy; increased competitive pressure from other directory publishers or media companies; changes in interest rates or a reduction in Dex Media's cash flow that could impair Dex Media's ability to service its debt obligations; Dex Media's high level of indebtedness; and risks related to the start-up of new print or Internet directories and media services. Other factors that could materially affect actual results can be found in Dex Media's filings with the Securities and Exchange Commission. Many of these factors are beyond the company's ability to control or predict. Given these uncertainties, readers are cautioned not to place undue reliance on the forward-looking statements, which only speak as of the date of this press release. Dex Media undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. *Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. SOURCE Dex Media, Inc. |
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