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Detect Search Engine Cloaking By Using This Easy Trick

Cloaking has become a major problem in the search engine optimization arena. It enables you to hide from the competition and cheat on your rankings. Yet it can easily be defeated by a few steps.

/24-7PressRelease/ - May 30, 2005 - In my Internet travels, I examined nine companies on some extremely popular keywords such as "automobiles", "stock", and "computers" (All nine companies were the top three sites for that keyword.) practice deception. Deception not to fraud, harm consumers, or practice financial terrorism, but fraud to keep their search engine rankings.

In the primeval Internet of the early 1990s, being first on the Internet Search was easy. Few firms practiced Search Engine Optimization. Fast-forward ten years. Those thousand competing sites jumped a thousand fold. And all you have to do to get on top is follow the leaders, right? Wrong. As search engine competition increased exponentially, programmers developed a defensive technique called cloacking. Cloaking effectively "segregates" the visitor into two groups: search engine spiders that get the superior codes and everyone else who gets the inferior search engine code.

Cloaking is a big no-no in the search engine world. It is illegal in Google's eyes and can even get you removed from search engine databases. Yet people do it anyway. To combat cloacking and get the "superior code", try this easy solution. All you have to do is created a Windows XP User who has the same name or IP Address as a search engine program. Then surf on Mozilla (this will not work with Internet Explorer) and save the web page on the hard drive. For example, if I want to pretend I am Google, I will create a user account named GOOGLEBOT (It is spelled in all caps). Then I will have the best code by surfing on Mozilla and just saving it on the hard drive.

About Home Researcher
David Healy is dedicated to the education of the masses in business, investing, search engine optimization, and Internet resources. He can be reached at 281 385 1234

Press Release Contact Information:
David Healy
Home Researcher
Researcher
E-Mail: healyd@classicnet.net
Website: Visit Our Website

Kuwait initiates search engine for Arabic websites

Kuwait has initiated a search engine to archive all Arabic websites on the Internet, the Kuwait News Agency reported Monday.

Suoud al-Zaid, assistant director general for Information Systems of Kuwait's Chamber of Commerce and Industry, was quoted as saying that the initiative came as a result of cooperation between Kuwait's public and private sectors.

The official, who was attending a world information forum in Cairo, Egypt, hoped that a great part of the project would be finalized by the end of 2005.

The three-day forum is dedicated to discussing the future of communications in the region and mechanisms for financing and managing the Internet.

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry

NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--

AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network

AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.

In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.

Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.

"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."

Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.

The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.

"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.

For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.

Contacts

AzoogleAds
Regina Barboza (Media), 973-313-1689
press@AzoogleAds.com

This work is licensed under a Creative Commons License.

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