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Search Engine War the new UK Search Engine Marketing Blog

The technical team at Neutralize, the UK Search Engine Marketing company have launched a new highly acclaimed blog Search Engine War http://www.search-engine-war.co.uk

(PRWEB) May 9, 2005 -- The technical team at Neutralize, the UK search engine marketing agency have launched a new highly acclaimed blog Search Engine War http://www.search-engine-war.co.uk

Frequently updated with all the latest news and advice on organic search engine optimisation, pay per click and contextual marketing, Search Engine War is becoming a leading resource for businesses wanting to keep up to date with the search engine marketing industry.

Search Engine War offers a unique UK perspective on the global search engine marketing industry, and is already acclaimed by a number of the biggest USA based search engine marketing websites. The popularity of the site is due to the reputation Neutralizes technical team headed up by CTO Edward Cowell already have in the UK. The quality incites they can offer, make it a popular resource for site owners and other search engine marketing companies looking to pick up some top level tips. Since launching last week it has seen its visitor numbers increasing massively on a daily basis.

Andrew Thomas an algorithmic search engine specialist at Neutralize said “us guys work with a great variety of clients and are continually coming up with new enterprise search engine optimisation solutions, as well as ideas and perspectives on the search engine marketing industry. Having this team blog gives us somewhere to record these and share them with the rest of the world.”

Recent topics on enterprise search engine optimisation have included - “Why bridging pages are fundamentally flawed”,“Optimising for Google UK Local Search”, and a series of discussions on the conflict between “Affiliates vs Search Engine Marketing”.

“As soon as we hear about a topic that we think is of interest, or new findings from our own research on search engine marketing we blog it” Says Pay Per Click team manager, Caroline Bielby.

Bloggers include members within the algorithmic search engine optimisation team, pay per click team and online business team.

Search Engine War also features an opt-in mailing list, which already has over 600 subscribers who keep up to date with the Neutralize teams latest views on the industry; new visitors can sign up to the mailing list for free!

You can also download Search Engine War in the latest RSS and Atom content syndication formats.
RSS: http://www.search-engine-war.co.uk/index.rdf
Atom: http://www.search-engine-war.co.uk/atom.xml

About Neutralize
http://www.neutralize.com
Tel: 0870 0630707
Neutralize is one of the UK’s leading full service search engine marketing agencies, they provide a one stop solution specialising in enterprise search engine optimisation and advanced Pay Per Click management. In 2005 they were Finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards. Neutralize are also an official Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to Atlas One Point, Contributor Member of SEMPO, Members of the Nominet UK Steering Committee and Committee Members of the Search Marketing Association (UK).


Answer the Phone: Your Identity is on the Line

Beverly Hills, CA -- (ArriveNet - May 06, 2005) -- There hasn't been much good news in the battle against identity theft lately, with fraudsters staying one step ahead of the game. But don't panic, our old friend the telephone has come to the rescue.

We're all aware of the problem of identity theft, but did you know that your local pizza chain has had a solution for years? You recognize it as the system that prevents little Johnny from having twenty pizzas delivered to your door at midnight: the pizza chain calls you immediately after the order is placed to verify the validity of the order. Because little Johnny is afraid to be caught, he'll think twice about causing this pizza-related havoc.

TeleSign's patent-pending verification system has transferred this pizza concept to the high-tech world. It works like this: after filling out a form on a website, the user is prompted to enter his phone number. A robotic system then places a call to that number and speaks aloud a unique three digit code. Once that code is entered into the website, the authentication is complete. This system can be implemented at any point on a website: at registration, purchase, a specific time interval, or at the request of a user.

Email verification is the current standard for user authentication, but email may end up filtered, junked, bulked, or trashed. Because of spam, viruses, and phishing, email filtering has become so aggressive that even legitimate emails don't reach the inbox. But a telephone call cannot be stopped, making this the perfect time for the introduction of TeleSign’s solution.

The future of ecommerce is threatened by rampant fraud and lack of trust. TeleSign will force anonymous users to expose their faces by revealing their working phone numbers.

To try an interactive demo, visit (http://www.telesign.com/demo2/demo.asp) and have your phone ready.

For more information about TeleSign’s products and services, visit (http://www.telesign.com/demo2/) or email press2@telesign.com.

About TeleSign Corp.
TeleSign is a leader in innovative internet security solutions and provider of intelligent telephone-based verification solutions for any entity conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud and enhance trust in e-business.

TeleSign Corp. seeks to provide simplified solutions for any company conducting business online where trust is essential and where fraud is a concern. TeleSign’s patent-pending Verification System provides a critical layer of security for the e-commerce world and is a proven deterrent against ill-intentioned web users. TeleSign’s Verification System is able to legitimize a web user’s claimed identification at a miniscule cost and with little inconvenience to all parties involved.

TeleSign’s Verification System is based upon the premise that ill-intentioned web users hesitate to disclose their working phone numbers. By placing a computer-generated telephone call coupled with a unique security code, we insist that a web user provide a legitimate telephone number or be rooted out. The company’s first product, the TeleSign Verification System, blends the latest internet, security and telephony technologies into a powerful new tool to combat fraud in e-commerce.


Visit http://www.telesign.com/demo2/ or call 310-276-5900 for more information.

TeleSign Corporation
Contact: Sam Gonen
Telephone: (310) 276-7843
Email: press2@telesign.com

 

 

 

 

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