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Research and Markets: Search Engine Marketing: Search Users And Usage

DUBLIN, Ireland, April 21 /PRNewswire/ -- Research and Markets
(http://www.researchandmarkets.com/reports/c16155) has announced the addition of Search Engine Marketing: Search Users And Usage to their offering
(Logo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH )
Paid search spending is up more than 40%, overshadowing all other forms of
Internet advertising and marketing. Yet if you take a close look at the
actions and attitudes of search users-the people who monetize search with
their clicks-you may find that paid search ads are not the most effective way
for you to advertise online.

This report is for the Attention of Enterprises, Retailers, SMBs, Search
Engine Sites and Portals, Web Publishers, Marketers and Advertisers.
The Search Engine Marketing report looks behind the raw numbers of the
maturing paid-search market to analyze consumer behavior and answer the key
question every advertiser asks: What drives clicks?

Paid search is unlike any other form of advertising, online or offline.
That's because it's the recipient of the ads-not the advertiser or the
publisher-who determines if and when an ad is monetized. An advertiser can
have the highest bids, and top ranking, for major keywords; and the search
engine (Google, for example) can be the most popular among Internet users.

But until the consumer or businessperson clicks, no money exchanges hands.
With the financial power in the hands of individuals, even if unwitting in
most cases, it becomes essential to make them, and keep them, happy. But do
you really know what users want from search, whether paid placement ads or
natural listings?

After thoroughly examining the financial state of the search market, this
Emarketer Search Engine Marketing report focuses on the search engine user,
answering these key questions:

- How many Internet users visit search engines?
- What are the demographics of search engine users?
- Why do users search online?
- How often do people use search engines?
- Which search engines do users prefer?
- How important is trust?
- How important are relevant results?
- How do users construct search queries?
- How likely is search success?
- What do people do when a particular search fails?
- Are most users aware of sponsored links?
- What makes users click?
- In the end, do users prefer paid search ads or organic listings?

Sources:

- American Customer Satisfaction Index (ACSI)
- comScore Networks Inc.
- DoubleClick
- eMarketer
- Enquiro
- Fathom Online
- Forrester Research
- Harris Interactive
- iProspect
- JupiterResearch
- Microsoft
- Nielsen//NetRatings
- OneStat.com
- Oneupweb
- Online Publishers Association (OPA)
- Pew Internet & American Life Project
- Piper Jaffray
- Salomon Smith Barney
- Search Engine Marketing Professional Organization (SEMPO)
- Standard & Poor's
- Universal McCann
- Vividence Corporation
- Yankelovich

For more information visit
http://www.researchandmarkets.com/reports/c16155

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980

SOURCE Research and Markets

This work is licensed under a Creative Commons License.

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