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Minneapolis Search Engine Marketing Seminar to be Presented by TopRank Online Marketing

Lee Odden, President of TopRank Online Marketing, will speak at the MIMA sponsored seminar “Search Engine Smarts: What you Need to Know About SEO/SEM” in St. Paul, MN on April 20.

Minneapolis, MN (PRWEB) April 15, 2005 -- http://www.toprankresults.com – Lee Odden, President of TopRank Online Marketing, a professional web site marketing firm that helps companies increase leads, sales and brand visibility through integrated search engine optimization (SEO) and online public relations services, will speak at a Minnesota Interactive Marketing Association seminar about his insights into the world of search marketing.

Geared toward clients and agencies alike, the MIMA sponsored seminar “Search Engine Smarts: What You Need to Know About SEO/SEM” will cover what’s new, what’s hot and what works in search engine marketing.

“Search engine marketing is a constantly evolving discipline and many companies simply don’t have the time or resources to keep current with what works.” Says Lee Odden of TopRank. “We’re excited about the opportunity to share some of our knowledge about the current strategies and tactics for effective search marketing as well as what’s in store for the future.”

Join TopRank and MIMA at the April 20th Seminar for an in-depth look at search engine marketing and optimization best practices, tools of the trade and tips for everyone from novice to expert.

Search Engine Smarts: What You Need To Know About SEO/SEM

About TopRank Online Marketing
Lee Odden is President of TopRank (www.toprankresults.com), a leading search engine marketing and consulting service based in Minneapolis, Minnesota. Lee has worked with hundreds of search engine marketing projects since 1998. Lee writes articles on search engine optimization for several national publications and publishes a top ranked search engine marketing blog at http://www.toprankblog.com

TopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa's Guide to SEO firms, 3rd edition and has been ranked as one of the top ten SEO firms by TopSEOs.com. TopRank is also a member of the Search Engine Professionals Organization, the Association of Interactive Marketing, the Web Analytics Association and has been featured on the cover of Minnesota Technology Magazine.

Speaker: Lee Odden, President of TopRank
Wednesday, April 20, 2005
7.30 am – 9 am
James J. Hill Library, 80 W. 4th St., St. Paul, MN
COST: Members - $20/Non-members - $40
Register for “Search Engine Smarts: What You Need to Know about SEO/SEM” by visiting http://www.mima.org/events/ or by calling 952-842-7500 x105.

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This press release was posted by the following PR Firm
Misukanis & Odden Public Relations (View Listing in Directory of PR Firms)

Other Releases by this Member

* TopRank Search Engine Optimization Works for High Tech Online Marketing 2003-08-14
* TopRank Search Engine Optimization Firm Named to Bestselling Author Seth Godin’s 2004 Bull Market Directory 2004-05-05
* Search Engine Optimization Services Lead Growth for TopRank Online Marketing 2004-05-18
* TopRank Search Engine Marketing Agency Ranked as a Leading SEO Firm by TopSEOs.com - Leading Industry Resource Endorses Search Marketing Company's Services 2005-03-16

Web Hosting Firm Aplus.Net Releases Search Engine Tool Set

Six new marketing tools help improve search engine positioning and tracking.

HostReview.com

(San Diego, CA) - May 10, 2005 - Leading Web design and hosting firm Aplus.Net today announced the availability of six innovative marketing tools that help small businesses improve their search engine positioning efforts.

The new tools, available for free to Aplus.Net customers, help Web site owners create more search-engine-friendly content, and aide in the tracking of results for search engine optimization (SEO) efforts.

Among the tools that improve site content for the search engines, a tool called Google KeySuggest evaluates Web site content and suggests a list of search-friendly words to include in page content. Since the number of links pointing to a site is critical to search engine ranking success, Aplus.Net created a tool called Backlink Tracker. This tool creates a list of the sites that contain links back to the target Web site.

Four new ranking and statistical tools display personalized search engine position reports for major search engines. The tools are unique in that they keep detailed campaign histories - so successes can be analyzed month after month. Three of the tools are dedicated to specific functions the popular Google search engine. Included here is a robust tool called Google KeyRank Monitor, which tracks search results for multiple keywords over time. The remaining tool, MSN KeyRank Monitor, does the same for the increasingly popular MSN engine.

"SEO has never been an exact science. For many people it involves a good amount of trial and error," explains Ivan Vachovsky, Chief Executive Officer of Aplus.Net. "The new tools automate many complex and time consuming SEO processes. We are proud to be the first company in the Industry offering such tools to their customers. "

Aplus.Net has licensed the technology for the new tools from PromotionWorld.com, an offshoot of California's DevStart.

"Aplus.Net is the first client we have outsourced this amazing technology to," says Darren Tabor, CEO of DevStart. "The agreement with Aplus.Net is non-exclusive so that we may consider outsourcing the technology to others as well."

The new tools are the latest additions to a set of seventeen free online marketing tools that Aplus.Net gives their customers for free. Recently, Aplus.Net has taken many steps toward providing a comprehensive online marketing program in the Web hosting arena. Last month the company announced eTraffic, a paid-search result management service that guarantees site visitors. The company is also giving their customers free coupons for advertising services by Google and Yahoo Search Marketing (formerly known as Overture).

Aplus.Net customers can use the tools immediately, via the Aplus.Net Web Control Panel. More information about each tool can be found at http://www.aplus.net/addons_free.html.

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Contact: Brian Chernicky, 858-410-6908

About Aplus.Net

Aplus.Net is a Web hosting and development firm that specializes in catering to small and medium-sized businesses. Aplus.Net is among the ten largest privately held Web hosting and domain name registration companies in the USA, and the company has received many awards for excellence including the CNET Editors' Choice Award. For more information about Aplus.Net, please visit www.aplus.net.

About DevStart, Inc.

DevStart provides online directories and online tools to web designers, web developers, software developers and anyone interested in web hosting, web design, web marketing, web programming, at no charge to site visitors. The company also leases their technology and sells media advertisements through 7 major web properties, the most famous being PromotionWorld.com and HostReview.com. DevStart will soon be launching DomainInformer.com, which features a set of tools that focus on domain name research functions. For more information about DevStart, please visit www.devstart.com. For queries about DevStart's software licensing program, contact darren@devstart.com or call (708) 428-6114.

This work is licensed under a Creative Commons License.

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