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Internet Firms Face Legal Test on Advertising Fees

NEW YORK - April 5, 2005 - A group of advertisers quietly filed a lawsuit in February against Google Inc. (GOOG), Yahoo Inc. (YHOO) and other Internet companies in a potentially important legal test of those companies' liability for a form of online-advertising fraud, Tuesday's Wall Street Journal reported.

The plaintiffs, led by Lane's Gifts & Collectibles LLC, a Texarkana, Ark., retailer, allege that the Internet companies knowingly overcharged for advertisements they sold and conspired with each other to continue doing so. The plaintiffs are seeking to have their suit, which hasn't received widespread attention, certified as a class action.

The suit concerns a growing search-industry problem of "click fraud," in which someone clicks on online ads with ill intent. Advertisers generally pay Google, Yahoo and others based on the number of times people click on their ads displayed alongside Web-search results, with each click costing roughly 50 cents on average. By repeatedly clicking on the ads, or using software programs to automate the clicking, fraudsters can run up ad charges for rivals.

The suit, filed in Circuit Court in Miller County, Ark., alleges that the search companies improperly charged the plaintiffs for such fraudulent clicks. The Lane's suit also names as defendants Time Warner Inc. (TWX) and its America Online unit; Ask Jeeves Inc. (ASKJ); Walt Disney Co.'s (DIS) online unit; Daum Communications Corp. (035720.KQ) subsidiary Lycos Inc.; LookSmart Ltd. (LOOK); and FindWhat.com Inc. (FWHT).

An Ask Jeeves spokeswoman said the company was evaluating the lawsuit. LookSmart and Lycos spokeswomen declined to comment. Officials at the other companies, including Google and Yahoo, confirmed that they were aware of the suit but declined to comment.

Wall Street Journal Staff Reporter Kevin J. Delaney contributed to this report.

Yahoo tests new personal search engine, changes News site

www.chinaview.cn 2005-04-28

BEIJING, April 28 -- Yahoo started a test of its personal search engine and revamped its News site April 27 amid a fierce battle with industry leader Google.

"This all sounds incredibly basic, and it is," said Salim Mitha, the director of Yahoo Search. "But the fact is, nobody has put together anything like this before."

Yahoo said its personal search engine, My Web, will enable registered users to create their own search archive by saving their favorite Web pages as well as their search results and search history.

With Yahoo's new service, users can also create online folders to store exact copies of online documents such as e-tail receipts or travel itineraries.

Moreover, Yahoo News, the most visited online news site in the United States, revamped its News site on the same day, giving it a new look and features and aiming for a "cleaner" and more organized delivery of headlines and news content.

The new site also lets users send stories via instant message stories in addition to sending them via e-mail, a feature that Yahoo has long offered.

Yahoo News also keeps users on its site while they are reading stories, whereas Google News sends users to the sites carrying the stories it features.

ineedhits Joins Search Engine Marketing Body SEMPO

Leading search engine marketing firm, ineedhits (http://www.ineedhits.com) has joined the Search Engine Marketing Professional Organization (SEMPO) as a corporate contributor.

(PRWEB) May 11, 2005 -- ineedhits (http://www.ineedhits.com), has joined the global industry body SEMPO (Search Engine Marketing Professional Organization) to contribute to the education about search engine marketing and to promote the value of search marketing.

ineedhits CEO, Jackie Shervington explained, “We have been following SEMPO’s activities since its beginnings in 2003. We are very impressed with the growing level of professionalism and information coming from the organisation and decided we wanted to be a part of it. As members, we have gained access to some excellent research which is proving invaluable in developing our future business plans.”

ineedhits has played a significant role in educating over 500,000 customers and subscribers about search engine marketing over the last nine years. As such, it was a logical step for ineedhits to join SEMPO and join resources with other search engine marketing firms to promote awareness of search marketing.

Jackie Shervington added, “The ineedhits SEMPO membership has also been positively received by ineedhits staff who look forward to contributing to this forum!”

Further Information:
Jackie Shervington
Chief Executive Officer
Phone: +61 8 9333 8212
Email: email protected from spam bots

About ineedhits.com
ineedhits (http://www.ineedhits.com), a pioneer in search engine marketing, services over 500,000 customers and subscribers. Founded in 1996, ineedhits has provided search engine optimization and submission services to small and medium-sized businesses for over eight years. With over 90% of ineedhits’ customers located in the United States, the company itself is based in Perth, Western Australia and employs 30 staff. Partners include Yahoo!, whatUseek, ExactSeek, Kanoodle and Net Applications. ineedhits has received numerous awards including the Deloitte Touche Fast 50 (2003 & 2004) and BRW Fast 100 (2002 & 2003).

About SEMPO
SEMPO is a non-profit professional association working to increase awareness and promote the value of search engine marketing (SEM) worldwide. The organization represents the common interests of more than 315 companies and consultants worldwide and provides them with a voice in the marketplace.

This work is licensed under a Creative Commons License.

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