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Google vs AFP lawsuit may end search engines and blogging as we know it

Political Gateway (Mar 24) – All internet eyes will be on the court case of AFP and Google. The outcome could spell doom for search engines and blogs as we know them and end news syndication online. Possibly enabling a select few to control all our online news.

AFP’s lawsuit states Google is taking headlines and summaries of news articles from AFP clients websites. Something AFP clients could not be more happy about. AFP says this is copyright infringement.

This same type of headline news ‘grabbing’ is done by a large number of companies around the globe. If you ever read the Drudge report you may realize it will affect even him, for he ‘changes’ the headline which is a copyright violation.

AFP wants Google to pay them upwards of 17 million in damages and start only using the headlines and a ‘disclaimer’ with an AFP copyright. As ridiculous as it sounds, it is the truth.

Google in response has dropped many AFP news sites already and may eventually drop them all. The financial damage to the clients of AFP is unknown but may be severe as Google is the number one search engine in the world. How does this affect bloggers and search engines?

A common search result includes the title of the page and a group of text showcasing the searched for term. As the title of a news item page is usually the headline, and the text surrounding the searched for term is usually part of the story, you can see how this would mean the search engines cannot cache or use in their results any AFP news items.

Bloggers traditionally quote articles and link to them in much the same way Google’s News site does. This means they can no longer do that with AFP news items without threat of a lawsuit.

Once AFP wins, other news organizations will follow until search engines will no longer have any relevant data relating to current events, except blogs who can no longer link or quote the articles relating to current events.

When the bloggers are shut out of the news stream (and maybe that is what this is about) and independent news sites are blacklisted from search engines, where will people go to get news? Only the big players. And they will completely control the news we see, read, and hear.

This site, Political Gateway, is one of those independent news sites. We are scared.

And since we host AFP content, our news is no longer syndicated, so if you read this it will be on some other blog or news site as ours cannot be found with a search on a news aggregator anymore.

Permission is granted to quote, copy, modify, or otherwise disseminate this article online or in print by anyone without written consent. Except ABC, CBS, NBC, AFP, AP, Reuters, UPI, and any other news organization that is a known content provider. Those mentioned above must ask for permission. Turnabout is fair play after all.

http://www.politicalgateway.com/

Reprise Media Selected to Manage Search Engine Marketing Efforts for PeoplePC Online

NEW YORK--(BUSINESS WIRE)--May 2, 2005--Reprise Media, a full-service Search Engine Marketing (SEM) firm, has been tapped by PeoplePC, a leading provider of high-quality, value-priced Internet service and subsidiary of EarthLink (Nasdaq: ELNK), to create, deploy and manage search campaigns that drive paid registrations for its value dial-up ISP service.

"We have partnered with Reprise Media because of their expertise and knowledge of search engine marketing," said Lomit Patel, Senior Manager Online Marketing, PeoplePC. "With Reprise's cost-effective search campaigns, PeoplePC can potentially grow its subscriber base by leveraging a wide variety of search engines to direct prospective customers to our website."

An essential element of the campaign's success will be the application of The Reprise Process, a highly scalable development methodology that takes a holistic approach to campaign management. The Reprise Process was also a key part of PeoplePC's decision to work with Reprise Media.

"PeoplePC undertook a rigorous SEM evaluation process, and its selection of Reprise Media is a great acknowledgement of our excellent client services and search engine marketing expertise," said Peter Hershberg, managing partner, Reprise Media.

About Reprise Media

Reprise Media helps companies significantly and profitably grow their businesses through Search Engine Marketing. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media has delivered the value of search to a large and growing client roster, including companies such as Capital One, Reader's Digest, and Bell South. SearchViews, Reprise Media's Search Engine Marketing blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at http://www.reprisemedia.com.

Contacts

Reprise Media
Anthony Iaffaldano, 212-226-0697
anthony@reprisemedia.com
or
SHIFT Communications
Sarah Coyle, 617-681-1245
scoyle@shiftcomm.com

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry

NEW YORK--(BUSINESS WIRE)--Aug. 10, 2005--

AzoogleAds Reports Nearly 46 Billion CPA Impressions and 10 Million Unique Transactions, Underscoring Its Position as Leading CPA Advertising Network

AzoogleAds (www.AzoogleAds.com), a leader in performance-based online advertising, today announced that during the first two quarters of 2005, the company improved revenue and EBITDA by more than 100 percent as compared to the first half of 2004. In 2004, AzoogleAds' revenues surged to $64 million.

In the first half of 2005, the AzoogleAds Network, which has more than 7,000 websites and publishers, generated approximately 46 billion cost-per-action (CPA) impressions. It generated 461 million unique click-throughs and facilitated almost 10 million transactions or sales from January to June 30th. These metrics illustrate that the AzoogleAds Network is one of the industry's largest CPA networks.

Much of this growth is attributable to AzoogleAd's fraud-proof model in which the company pays publishers only when verified actions are generated. This model enables AzoogleAds to deliver one of the most cost-effective and risk-free advertising tools available to customers such as eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, and Ask Jeeves.

"Our focus on maximizing revenue and guaranteeing return on investment for both advertisers and publishers has enabled AzoogleAds to grow into one of the industry's largest CPA ad networks," said Joe Speiser, AzoogleAds co-founder. "That volume and reach, coupled with the quality of leads generated and a performance-based model, deliver a return on advertising dollars unmatched by other providers and other advertising vehicles."

Specializing in all forms of online media, AzoogleAds offers high-impact direct marketing response and fast return on investment through banner network and site-specific advertising, online promotions, data-capture and co-registration programs, campaign management and advertising measurement. A pioneer in the performance-based advertising industry, recent network metrics illustrate that AzoogleAds has the largest network of quality traffic, with network partners reaching billions of impressions monthly.

The online advertising industry continues to grow exponentially, mushrooming to $2.8 billion in first-quarter revenues, according to the Interactive Advertising Bureau. And the rate doesn't seem to show signs of slowing. Forrester Research predicts that online advertising will increase by 23 percent, reaching $14.7 billion in 2005, and growing to $26 billion by 2010.

"The rapid growth we've experienced is a good illustration of the industry's trend toward allocating more and more of the ad budget toward new and more measurable forms of advertising that fuel amazing growth," said Alex Zhardanovsky, AzoogleAds co-founder. "The model of the AzoogleAds Network enables us to offer effective solutions for clients and positions us to capitalize on this industry growth and maintain our leadership position."

About AzoogleAds

AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries.

For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. AzoogleAds customers include eBay.com, Omaha Steaks, Netflix, True.com, Stamps.com, MatchNet, Ask Jeeves and Intermix, among others. The company is privately held and venture backed by TA Associates and the Stripes Group. For more information, please visit AzoogleAds' website at www.AzoogleAds.com.

Contacts

AzoogleAds
Regina Barboza (Media), 973-313-1689
press@AzoogleAds.com

This work is licensed under a Creative Commons License.

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