Internet Yellow Pages for SMB Market

 

TSV Group Launches QuickSeek.com, Internet Yellow Pages for SMB Market

Quickseek.com is a local search service and interactive ad platform for small- to mid-sized businesses.

White Plains, NY (PRWEB) July 25, 2006 -- TSV Group, a leading provider of custom, affordable Website services for small businesses, has launched QuickSeek, online yellow pages for local businesses that delivers accurate, expanded company information in a compelling advertising environment. With more than 16 million businesses in its growing database, QuickSeek is a local search directory that enables local businesses to distinguish themselves with engaging, interactive ads to generate leads and increase sales.

Since the emergence of the Internet, online yellow pages and search directories have been a staple of online advertising, enabling savvy online marketers to gain immediate visible promotion for their website or business. Online search directories are essentially large databases of websites and/or business listings categorized by subject and location. Like search engines, online directories deliver highly qualified referrals searching for specific products or services directly to the listings that offer those products, enabling small and mid-sized businesses to capture a larger share of the market with relatively inexpensive advertising.

“Today, most sales leads begin with a search on the Internet. For the smaller business, the Internet is a critical selling tool. It is the first introduction to your business and, in essence, has become the modern-day business card, “said Felix Rodriguez, Founder and Chief Executive Officer, TSV Group. “QuickSeek provides companies with an essential way to reach customers in need of local business information. In this way, we help our clients harness the tremendous sales power that only the Internet provides.”

QuickSeek is an innovative local search directory with more than 16 million businesses in its database. Unlike traditional online yellow pages, QuickSeek offers Preferred Listings, a unique service that allows local businesses to differentiate themselves from their competition with captivating and interactive ads. QuickSeek’s Preferred Listings deliver essential business information, such as operating hours, business descriptions, email addresses, directions and links to corporate Web sites, directly to potential customers. Armed with this critical information, QuickSeek users – or “QuickSeekers” -- can make immediate and educated decisions about where to spend their money and time. QuickSeek Preferred Listings also feature TSV’s unique Poster Ad™, a vibrant full-screen design incorporating photos, images and other graphics to capture user interest. An effective marketing tool, QuickSeek harnesses the tremendous potential of the Internet to create a rich selling environment for the small business owner.

About QuickSeek
QuickSeek is leading online yellow pages directory that delivers relevant search results to users in an engaging and interactive advertising format. With unique offerings like Preferred Listings and Poster Ad™, QuickSeek enables businesses to display distinctive advertisements that deliver important business information – including operating hours, descriptions, and directions – to potential prospects so they can make quick and informed purchasing decisions. Utilizing QuickSeek’s growing database of more than 16 million websites and business listings, consumers can search for products and services by category, subject, or location.

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Press Contact: Felix Rodriguez
Company Name: QuickSeek
Email: email protected from spam bots
Phone: 914-428-8206
Website: www.quickseek.com

EyeTraffic Media And Search Mojo to Offer SEO/SEM Solution

 

Search Mojo and EyeTraffic Media Collaborate to Offer Fully-Integrated SEO/SEM Solution to Clients

Partnership to provide innovative marketing expertise to small and medium businesses.

McLean, VA (PRWEB) July 21, 2006 -- Search Mojo (http://www.search-mojo.com) and EyeTraffic Media (http://www.eyetraffic.com) today announced their collaboration on several Search Engine Marketing and Optimization campaigns for small- and medium-sized businesses. The joint campaigns include comprehensive search engine optimization and Internet advertising programs that incorporate a component of interactive marketing.

Search Mojo provides its clients with deep expertise in natural search engine optimization and pay-per-click advertising management, while EyeTraffic Media specializes in interactive marketing solutions. The Search Mojo-EyeTraffic Media partnership enables both companies to provide unique comprehensive and interactive marketing solutions that are both strategic and tactical for small and medium businesses.

“The ultimate focus is on boosting lead generation and customer acquisition via an integrated and innovative online marketing program,” said Janet Driscoll Miller, president and chief executive officer of Search Mojo. “EyeTraffic Media, like Search Mojo, has a results-driven mindset. This, along with EyeTraffic Media’s understanding of the online advertising dynamic, is what assures me that this collaboration will push the envelope of Internet marketing results.”

“In a study by MarketingSherpa, companies who optimized their websites for search engines saw a 73 percent increase in website traffic after optimization," said George Assimakopoulos, managing director of EyeTraffic Media. “EyeTraffic Media’s partnership with Search Mojo will allow us to extend best-in-class SEO and PPC services to our clients.”

About Search Mojo, Inc.
Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at www.search-mojo.com.

About EyeTraffic Media
EyeTraffic Media is a specialized consulting firm committed to providing unsurpassed interactive marketing solutions as part of an integrated advertising approach. The company boosts lead generation and customer acquisitions through measurable, low-risk online programs.

Headquartered in the Washington DC area, EyeTraffic Media is surrounded by the today’s business and economy leaders. With this access to the technology industry’s decision makers, the company is constantly aware of the trends and tools required to effectively compete in an ever-changing marketplace. Clients rely on EyeTraffic Media to be knowledge-experts for understanding interactive technologies and leveraging them as tactics for their branding and marketing programs.

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Press Contact: Janet Driscoll Miller
Company Name: SEARCH MOJO
Email: email protected from spam bots
Phone: (800) 939-5938 x701
Website: http://www.search-mojo.com

New Search Engine From USLINX Launches

 

USLINX Launches New Search Engine

USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Simpson, IL (PRWEB) July 22, 2006 -- USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Building on the back-end technological improvements in relevancy and comprehensiveness while leveraging the assets of major search networks, the new search engine provides a better search experience in a cleaner, easy-to-use interface and faster ways to find relevant information, USLINX said.

"USLINX's goal is to provide the highest quality search experience on the Internet," said Ron McBride, chief executive officer of USLINX. “The new search engine marks the next step in building an integrated search platform that leverages the most relevant, comprehensive content from across the Web”, he said.

"In the last years we have used others search engines, and have tried to understand what our users are looking for in a search experience and these latest improvements to Clik-N-Search’s Search are focused on providing the key features that our users want," McBride said.

”We believe USLINX's new search engine, which combines Google's, Yahoo's, DMOZ, and MSN’s Indexes, will provide customized services that will make Clik-N-Search, one of the world's greatest online search engines.” He said.

”According to Search Engine Watch, an industry newsletter, Google handles an average of 112 million searches a day and Yahoo handles about 42 million, shucks we are just babies along side these elephants”, McBride continued.

At present, USLINX uses on its portal a search engine it licensed and co-branded with DMOZ. To reduce its dependence on others, USLINX had this search engine created in Israel, by a specialist. USLINX is expected to incorporate its 21 divisions into its search engine by year's end.

USLINX's new search engine is immediately available at http://www.uslinx.com/websearch. USLINX is configured to provide the results in a way that brings you the #1 Yahoo Result when searching for a keyword or phrase as Clik-N-Search’s #1 result, #1 on Google as its number two result, #1 on DMOZ as its number three result, and #1 on MSN for its number four result, then repeats, with Yahoo number two as USLINX number 5 result, and so on and so forth.

In contrast to the cluttered search pages of MSN and Yahoo (although the new look of Yahoo is much simpler now), USLINX opted for the simple look ala Google. But you can’t get much plainer than USLINX has done. And it does give you the results, numbered for easy reverence.

A Search for “Yahoo Search Engine” returned the following:
Results 1 - 10 of about 148,700,000 for Yahoo Search Engine.
Someone said it takes 5 seconds to read a result from a search. At the rate USLINX’s Clik-N-Search returns, results it would take you, 23 years, 6 months, 3 days, 1 hour, 1 minute, 1.8 seconds to read all the results from this one search. That’s 24 hours a day, 365 days a year for over 23 ½ years to read all the results for a search “Yahoo Search Engine.”

About USLINX.com

www.USLINX.com is "Where you go when you need to Know" for Internet information related to e-business, online marketing and emerging technologies. USLINX.com gathers e-business information from around the world and all over the net, bringing sources, reports, and daily articles to its visitors, as well as offering unique shopping experiences.

Media Contact:
Marie McBride
Public Relations Manager
(618) 695-2763
Corporate Communications

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Press Contact: Ron Mcbride
Company Name: USLINX.com
Email: email protected from spam bots
Phone: 618-695-2763
Website: http://www.uslinx.com

All Things Great And Small: Google Checkout and Micropayments

I had heard about Google Checkout a while back and thought it made sense. After it doesn't hurt to have a competitor to PayPal, which I like.

Well, I ran across an article about it and decided to check it out and sign up. It seems pretty good. The idea of a central account that allows you to make purchases easily on-line is great, and their fees are low for sellers. And not passing the credit card along to vendors should help to reduce the security risk of that information being in many databases all over the place and more chances for the information to fall into the wrong hands.

But I was struck by a thought related to an interest I've had for several years now, and that is the question of Micro Payments. The challenge for selling things for small amounts of money, even fractions of a cent has been the costs involved with doing it. Some attempts have been made with systems that charge you a lump sum and then debit your account as you buy ring tones, music, photos, etc. The problem is that I don't think most Americans like this model. I always feel like my money is "tied up" when it could be doing other things for me. The other problem is fraud. Policing many millions of small transactions every day may be so costly that it eats into profits.

Well, I think I figured out the solution to the fraud issue a long time ago, but after mentioning it to a former employer who I thought might be interested, I have since kept my idea to myself. Perhaps I may still get a chance to share this idea with someone who could actually be in a position to see if it would work.... :-)

Anyway, I did a few searches on "google checkout micropayments" and found surprisingly few hits that had any information. Most stated that Google Checkout didn't offer micro-payments, most said that it wasn't ever going to happen, and only one thought that's what's next to be offered. So there are not many of us that can see the next logical step and that is Google Micropayments.

I think this will happen, because Google Checkout is in a perfect position to aggregate transactions to get the billing charges down low enough. Look for something like a Micropayment account where you can review all your charges and then get billed periodically, perhaps monthly. Merchants will get the same thing, a reporting system that allows the to track transactions on a detailed or summary level. Merchant fees will be low because the cost involved with be low. Google checkout will make it easy to buy bits and bytes with a simple login. Sales of wallpaper, icons, jokes, songs, and things we can't yet imagine will become even larger than they are now. Sites that don't sell things will have Virtual Tip Jars. Like a site? Toss a quarter in the tip jar. Want to donate to a charity easily? Slip a dollar into the tipjar. And, since you won't have to fill out a long checkout form, buying things with your handheld/phone will be easier. Wow!

This is so damn huge I can hardly stand it!

Of course, the huge potential will also draw the scammers, many of whom are smart enough to know that stealing a little from many is the low-profile way to go. Many see this as a problem that will quickly doom the concept of micropayments, but they don't know that I already have a solution... :-)

(hris

Chris Nielsen, Owner
Nielsen Technical Services
http://www.NielsenTech.com
Search Engine Optimization and Internet Consulting
"Be what they're searching for!"
___________________________________________

RE: H Ranking Position

Hi James,

 

Thanks for your message.

 

Yes actually, it's been at the top of all the search engines that we have targeted for some time now. We still have a PR4 at Google, but we expect a 5 or 6 at the next update. The site is generating business, which is the most important thing. So while it's nice you are concerned about how our site is doing in the search engines, things are going well.

 

Say I have a question for you? If you also get sites to the top of the search engines, that means getting top rankings in the search engines for all the important keywords and keyword phrases, by optimizing the site and submitting the site to search engines and directories, you know practicing good search engine optimization or SEO, then why are you sending out email messages like this?

 

I mean, if your service really worked, wouldn't you just do it for yourself, get those top rankings and have lots of clients contact you with business? You service does work, doesn't it? Then why the email spam? I just don't get it. Perhaps it did not occur to you that you could use your service for your self, get a search engine friendly site, optimize it with scored keyword phrases, submit the site to as many search engines as possible, maybe do some link building just to make sure? Then you can sit back and watch the leads just roll in! You should try it, then you won't have to bother people with these silly emails that make no sense.

 

Thanks,

Chris

-----Original Message-----
From: James Corbett [mailto:jamescorbute@naui.net]
Sent: Thursday, July 20, 2006 9:31 PM
To: azcollections@nielsentech.com
Subject: H Ranking Position

azcollections@nielsentech.com:

 

Is your site at the top of the major search engines?  If not - it should be. And we can get you there quickly and with little expense.  We have worked with many companies and can give you solid references from many happy clients.  Want a free quote?  Reply to us. List all the web addresses you want us to check and the best way to reach you.

 

Regards,

James Corbett

eM6 eMarketing Conference Covers Internet Marketing Best Practices

 

Internet Marketing Best Practices, Processes and Techniques Covered at Annual eM6 eMarketing Conference

Leaders in the marketing arena will provide synergistic strategies and tactics using multiple marketing channels, at eMarketing conference October 3rd and 4th in Boston.

Providence, RI (PRWEB) July 20, 2006 -- The eMarketing Association today announced that its eMarketing Conference will cover all media for online marketing. Included will be sessions on blogs, podcasting, word-of-mouth, banner advertising, email marketing, integration of offline media, rich media, mobile marketing, e-commerce, website and search marketing.

Robert Fleming, CEO of the eMarketing Association said, "the sheer number of marketing channels available make the process of designing and implementing successful programs a challenge. The unprecedented number of tools and technologies that marketers need to understand and utilize will be covered in detail at this event in Boston. We have enlisted leading executives in each arena to provide attendees with best practices, processes and techniques that they can use immediately to improve their marketing ROI. The event atmosphere is sophisticated and professional, providing excellent opportunities for networking and exchange of ideas and innovative strategy. No other conference provides this type of focus on actionable techniques covering all media within the Internet marketing arena."

Mr. Fleming added, "There are no confusing break-out sessions, exhibits or tracks. We have designed this to be a comprehensive and complete agenda that covers all aspects of Internet marketing clearly for senior level marketers. Professionals that have an interest in achieving maximum effectiveness for their on and offline programs should attend. Membership in the eMA is not a requirement for registration. I suggest that interested marketers register now, since this event has sold out in the past."

Speakers include senior executives from HP, Tribal Fusion, Ion, Silverpop, CNET Networks, Mercent, Molecular, Prospectiv, Did-It and others. A welcoming reception hosted by the eMA will follow on day one. Thousands of marketing professionals have attended eMA events. Attendee testimonials indicate that a large percentage of attendees are able to immediately implement strategies to enhance their marketing ROI. eM6 will be held at the newly Remodeled Radisson Hotel in Boston October 3rd and 4th, and is open to marketing and business professionals. The event is sponsored by: MSNBC, Tribal Fusion, The Mobile Marketing Association, The Interactive Advertising Bureau, Silverpop, Additional sponsorships are still available at eMarketingAssociation.com.

The eMarketing Association (eMA) is the worlds largest international association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. More than 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide marketers with a tangible credential for advancement in our field.

The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service. Information on this event and others is at the eMA website. eMarketingAssociation.com.

# # #

Press Contact: Robert Fleming
Company Name: eMARKETING ASSOCIATION
Email: email protected from spam bots
Phone: 401 440 6519
Website: www.emarketingassociation.com

Search Engine Academy Gets New Director, Offers SEO Franchises

 

John Alexander Moves Into The Role Of Director Of Search Engine Academy As The Former Director Jerry West, Moves On

Leading SEO industry educators Robin Nobles and John Alexander have officially announced leadership restructuring for their Search Engine Academy organization. John Alexander has been appointed the role of Director of the Search Engine Academy after former Director, Jerry West has made a decision to step down and persue other interests.

Toronto, Ontario (PRWEB) July 17, 2006-- Robin Nobles and John Alexander expressed their thanks to former partner Jerry West for his early contributions and for his help forming the new Search Engine Academy training company. Nobles, who is Co-Director of Training for the parent company Search Engine Workshops, went on to say, "Both John and I extend our very best wishes to Jerry West, for much success in the future."

"The Search Engine Academy is still new and growing but our focus is on imparting "search engine marketing skills" to businesses and individuals across the US and Canada through our live "hands-on" SEO training programs delivered through our network of licensed educators," explained Nobles.

John Alexander stated, "We currently have licensed associates teaching our SEO workshops in the local areas of Orange County - California, Raleigh - North Carolina, Detroit - Michigan plus our newest Search Engine Academy opens this month in the Toronto/Oakville area at http://www.Toronto.SearchEngineAcademy.ca and in September we have the Montreal Academy opening for it's first classes at http://www.Montreal.SearchEngineAcademy.ca."

They also have associates established in London, England.

Alexander continued, "We will have more announcements to make in August about new growth, but basically our goal is to have fashioned working relationships through the business opportunity with at least 1 new licensed associate in each state by the end of 2006. We hope to have at least 1 new licensed associate in each Canadian province, as well. This is not a franchise, but a licensed business oportunity for the right individuals, to own their own SEO training company. We're stepping up our hunt for educators who fit our teaching style.

Alexander concluded, "There has never been a better time to get into this industry than right now, especially if you are a good educator who possesses solid search engine skills. We personally teach each of our instructors on how to conduct our hands-on SEO Workshops so that students gain great skills from our 5-Day Workshop. They then enjoy our free 6-Month Mentoring Program."

For further information about the Search Engine Academy,
visit: http://www.SearchEngineAcademy.com

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Press Contact: John Alexander
Company Name: SEARCH ENGINE WORKSHOPS
Email: email protected from spam bots
Phone: 905-853-4472
Website: http://www.searchengineacademy.com  

First Blog Post On Domain Incubation Located

Checking through our site logs took me to Technorati where I found a listing that took me to this page where the author must have seen our posting for Domain Incubation on SitePoint.com which is the first place that we posted about our service. The posting is great, but attributes the site ownership to Coast Internet who registered the domain for us and has not transferred ownership to us.

I wanted to contact the owner and clarify that and a few other things, but I could not find any contact information on their site, and didn't feel like using the domain contact email address. Perhaps they will pick up on this post and contact us... I was impressed with the writing and fairness, so you may want to pay http://www.domainworks.biz/ a visit.

(hris

 

Word Cloud Fever Clouds Good Marketing Sense

 

Word Cloud Fever: The Business of Selling Words

Tag cloud website offers a unique and innovative online advertising model for websites. Move over pixel advertising!

Edmonton, AB (PRWEB) July 15, 2006 -- Popular online advertising models are usually below average in productivity and most online businesses approach these with less certainty of returns. But once in a while unique advertising models come up that take the internet by storm and bring advertisers a good amount of traffic and profit.

Just a few weeks ago, a new advertising model has emerged, the word cloud (tag cloud) model. Basically advertisers and website owners can reserve a text link spots which link to their website.

"The fact that there are only few spots per site really drives the rush in acquiring the spots on these tag cloud websites," says Barry Onyango the webmaster at 500BuzzWords.com. At http://www.500buzzwords.com each spot will be represented by a unique Buzz Word and there will be only 500 of them.

There are other reasons that will make advertisers want to reserve their words early.

"I can compare this to domain name registration. You want to register the best domain names early before it is taken. Can you imagine how rich you would be if you are the one who registered fish.com that sold for $1million or loans.com that sold for $3 million or business.com that sold for $7.5 million?" added Onyango.

Tags clouds are already popular tools used in social networking and book marking. Surfers have already exhibited a passion for tag clouds and in essence the word clouds are easier on the eyes than the previously popular pixel site model introduced by Alex Tew. As promising as this new method sounds, the only issue in advertisers' minds is whether they will get good traffic from these sites. For this business model to be viable, tag cloud sites must have a strategy of driving traffic to their sites.

Onyango notes that only the first few tag cloud sites will be able to get buzz from the online community, which usually translates into traffic. As one of the first-comers, he has marketed 500buzzwords.com through press releases and publicity. "In addition, after all the buzz words are booked, I will not just keep all the money in the bank. I will spend some of it in marketing the website in innovative ways. Plus I think the domain name is pretty catchy and easy to remember."

While tag cloud advertising is really promising, advertisers and website owners should make sure they find a good value for their money when buying these word spots.

For more information and an example of a reputable word cloud website, please visit http://www.500BuzzWords.com.

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Press Contact: Barry Onyango
Company Name:
Email: email protected from spam bots
Phone: 780-7090557
Website: http://www.500BuzzWords.com

Dana Todd in the Hot Seat, Again

 

Dana Todd in the Search Marketing Hot Seat at ad:Tech Chicago July 2006

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

La Jolla, CA (PRWEB) July 12, 2006 -- SiteLab Co-Founder Dana Todd will present at Ad:Tech Chicago on Monday, July 24 and Tuesday July 25, 2006.

WHO: Dana Todd is Executive Vice President and co-founder of SiteLab International, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. Ms. Todd is also President of SEMPO, the Search Engine Marketing Professional Organization. Nationally recognized for expertise in search engine marketing, Ms. Todd is a frequent speaker at search marketing events. SiteLab is a Circle member of SEMPO (Search Engine Marketing Professional Organization), an organization dedicated to raising awareness and success of search marketing.

WHAT: ad:Tech Chicago brings together online marketers and technology experts to explore how technology and creativity connect on the Web. The two day conference in Chicago will feature SEM experts from around the world and exhibits from the innovative industry leaders.

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

Todd will also mix some fun with technology when she facilitates the ad:Tech Connect “Hotseat”. This session puts industry leaders and other conference attendees on the “Hotseat” to answer business and personal questions for their peers. It’s a fun and interactive event unique to Ad:Tech.    

For more information visit: http://www.ad-tech.com/chicago.asp

WHEN: Organic SEO Fireside Chat on Monday, July 24, 2006 from 10:30am to 11:30 am
ad:Tech Connect Hotseat on Tuesday, July 25, 2006 from 2:00 pm to 3:00pm

WHERE: Sheraton Chicago, 301 East North Water Street, Chicago, IL 60611
         
WHY: This event will be particularly useful to CEOs, CMOs, Marketing Executives, Brand Managers, Ad Executives, Media Planners, Product Managers, Solutions Providers, and other marketing professionals. Speakers will discuss web marketing trends and technologies that will help drive reach and create a measurable return on marketing dollars. Some of the issues on the agenda are how search marketing, RSS/blogs, podcasting and viral marketing can boost sales.

# # #

Press Contact: Dana Todd
Company Name: SITELAB INTERNATIONAL INC.
Email: email protected from spam bots
Phone: 858-456-4720
Website: www.sitelab.com

Save Your Money: Word Link Sites Follow Pixel Ad Fad

 

Web Site Promotion - When A Word Is Not Just A Word

Words drive the Internet and web site promotion - The new word-site trend has added a new twist to the valuable and popular keyword- text links. Staying on top of new web site promotion techniques, tools and services is critical to the success of an Internet business, but will a sponsored text link do anything for your website?

Great Barrington, MA (PRWEB) July 12, 2006 -- Words drive the Internet and web site promotion. The new word-site trend has added a new twist to the valuable and popular keyword-targeted text links and web site marketing in general. But will a sponsored text link do anything for your website?

Last year it seemed everyone was talking about those pixel ads. If you don't remember, it went something like this - one smart guy figured he'd break a single page down into 1 million pixels and sell them off for a dollar a piece.

While this was a fun and novel approach to web site promotion - not to mention very lucrative for the site's owner - after the initial buzz quieted down and the press stopped driving traffic to the site, there wasn't much benefit remaining for those advertisers. Those hundreds of tiny square images were confusing to look at too.

Enter the new web site promotion strategy known as Word-Sites. Instead of linked images, word sites allow you to claim words that link directly to your website.

One great example is 525words.com - http://www.525words.com - This site lists 525 keywords, each of which can be instantly claimed online. If you don't find a word you want, the site also allows you to suggest a word you'd like for yourself. You can choose how your word link looks too. Color, size, style and rollover text can all be selected when claiming a word. There are also new word sites coming online that focus on niche markets.

Do These Word Links Work?

They can work very well if managed properly. When choosing a word site for your advertising and promotion needs, look for the following:

1. The site and service should be managed by someone with a good mailing list and strong daily traffic on their main site(s). This will help the new word site to get off to a good start and maintain steady web traffic.

2. The site should be indexed by the major search engines. A good webmaster will have the know-how and resources to drive the search engine spiders to their word site quickly.

3. Check the webmaster's other sites. Most word sites are run by webmasters with a number of other websites to their credit. Check out a few of those sites. See what kinds of back links they have, check that they have a decent Page Rank, etc. If they've done a good job with their other sites, chances are that they'll do a good job promoting their word-site too. For example, http://www.525words.com is part of a larger network of sites that work in concert to keep Internet traffic flowing to the web site and the sponsored links.

Are Word Links Cost-Effective?

They can be very cost-effective. Not only will you likely receive a good deal of curiosity traffic due to the novelty of these sites, and as these are word links, you may also find many other traffic benefits as the site ages.

With most word-links costing in the range of $50 - $100, this can really be a great deal. Especially when you consider how much that traffic would cost from most pay-per-click sites. For example, if you currently pay just an average of 50 cents per click from a PPC site, $100 bucks would bring you 200 clicks. Whereas your $100 word-link will likely bring you considerably more Internet traffic over time and that traffic will keep coming in as long as the word site remains active.

A Word Site of Your Own?

Most people will be content just owning a few keywords on a word-site, while others will like the idea and want to start their own unique word site service. There is now software available that will allow anyone to run their own word link site. The price tag is not cheap (about $900), but the revenue that can be generated from a successful word site is impressive. One recent 500 word site boasted over $50,000 in revenue within about two-weeks! That same software is now available to anyone with an idea and a fat enough wallet to get started. You can find more information on this software here: http://www.bbiworld.com/wordsites

For a working example, visit the growing 525words.com website: http://www.525words.com

For more on this trend and web site promotion, visit BBI: http://www.bbiworld.com

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Press Contact: Stephen Rinaldi
Company Name: BBI
Email: email protected from spam bots
Phone: 703-637-6098
Website: http://www.525words.com

Vertical Engines Doomed?

Will Search Personalization Eliminate Vertical Engines?

 

by Aaron Goldman, Wednesday, July 12, 2006

 

A WHITE PAPER WAS RECENTLY released by Slack Barshinger and Search Channel touting the emergence and merits of vertical (or specialized) search engines--The Emerging Opportunity in Vertical Search. The authors' basic assertions are on point. Vertical engines are a great source of targeted information for niche categories or situations in which the general results of the Big 4 (Google, Yahoo, MSN, and Ask) are not customized to the intent or profile of the searcher.

 

One of the examples in the white paper is a dentist who searches for "ceramics" on Google only to find thousands of results related to enthusiast hobbies like pottery. The authors point to DentalProducts.net as a more relevant source of information for this searcher. Makes perfect sense.

 

However, would that searcher need (or want) to go to DentistProducts.net if The Big 4 could identify him or her as a dentist and, based on past search activity, better narrow the results to include only those from directories like DentalProducts.net and the various sites included in its index?

 

Searchers epitomize the instant-gratification, short-attention span behavior that is becoming more and more prevalent in today's society. And it's not just Generation-Y. As a colleague of mine, who's been in the ad world for over 40 years, likes to say, "Even an old mossback like me searches once in a while, but if it takes two clicks, I'm gone."

 

Searchers don't want to perform multiple queries--nor do they want to go to different search engines to find different pieces of information. But today, they have no choice. As the white paper points out, refining the search as "dentists and ceramics" on Google yields no better results. And, on the flip side, that dentist is not going to use DentalProducts.net to find a good lunch spot near the office or a Christmas present for his niece.

 

Clearly, until search results can be better customized on the general engines, many searchers will prefer (and find value in) going to an engine or directory tailored specifically to their needs. But think about how far the Big 4 have come in just the past couple years in terms of personalization and tools for refining search queries. The time is not long before the general engines will be able to deliver results as relevant as today's vertical engines--if not more, when overlaid with past browsing behavior, social networking, tagging, etc.

 

Until that time, however, vertical search engines will continue to spring up and we, search marketers, will continue to tap them for targeted ad opportunities. Admittedly though, like searchers, we too would prefer an environment where everything ran through as few sources as possible--for reasons like technology integration, resource efficiency, data centralization, etc.

 

We know that the Big 4 recognize this and are working furiously to get to the point where 100 percent of search activity falls within their domains. The only way this will happen, though, is if they can satisfy that dentist's need for info on dental ceramics at the office, for restaurants at lunchtime, and gift ideas at home.

 

At the end of the day, the degree to which the Big 4 continue to innovate will determine just how long the market opportunity for vertical engines lasts.

 

I do believe, however, that this is a "when," not "if," proposition.

 
Aaron Goldman is Director of Client Strategy and Development for Resolution Media, an Omnicom Media Group Company. Resolution Media delivers customized business solutions through search marketing strategy and integration. Aaron can be reached at AGoldman@ResolutionMedia.com.

 

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Search Insider for Wednesday, July 12, 2006: http://publications.mediapost.com/

 

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ExactSeek Finally Becomes Viable Search Alternative, Maybe...

 

ExactSeek Releases Beta Of New Search Engine Technology

With a feature set designed to dig deeper for information, ExactSeek becomes a viable search alternative.

New York, NY (PRWEB) July 11, 2006 -- ExactSeek announced the long awaited beta of its new search engine technology. Today's beta release sets the stage for ExactSeek's public testing phase where end users and web site owners can test the system and provide suggestions and feedback on the new search technology. The index contains over 100,000,000 documents and web site submissions are being accepted.

The new search engine will index web content and documents from trusted sources to minimize index spam. It also features new personalization options, news search, weblog search, image search, a categorized directory, and other key features.

Today's beta release highlights a number of innovative search tools:

- Personalization of searches by selecting categories of interest. This boosts the relevancy status of listings in the search index by matching them to the searcher's pre-selected categories.
- "Results with Searches" allows searchers to search on the web sites contained in ExactSeek's index to dig deeper for information.
- "Results with Forms" gives searchers the ability to locate forms on web sites which may be relevant to obtaining more information from that web site.
- Advanced search features which include duplicate results filtering, the ability to narrow your search query and a cached version of the web page/document that was indexed.
- "Safe Search" filtering. Filters out potentially objectionable content from the search results.
- News Search which is consistently updated with the latest headlines.
- Weblog Search bringing you the hottest topics of discussion from around the web.

Mel Strocen, CEO of ExactSeek said, "This beta release is a culmination of over 12 months of work. It took a heavy investment of time, knowledge, and money to make it possible. Like any beta software it's certainly not perfect. However, this is why we decided to open it up to the public. We want to gauge reaction and gather suggestions on what we need to do better. Our goal is to fulfill the needs of search users. Their feedback will play a pivotal role in our new technology's development."

ExactSeek's beta search is available at http://www.exactseek.com

About ExactSeek
The ExactSeek search engine and directory is a division of Jayde Online, Inc. The new ExactSeek search engine encompasses over 100 Million documents and indexes the web for the most authoritative sources of information. ExactSeek was founded in 2002 and has offices in Winnipeg, Canada and San Jose, California.

For more information visit: http://www.exactseek.com

Contact Information:
Joseph M. Holcomb
ExactSeek.com
Public and Media Relations Director
http://www.exactseek.com
408.323.1750

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Press Contact: Joseph M. Holcomb
Company Name: JAYDE ONLINE, INC.
Email: email protected from spam bots
Phone: 408.323.1750
Website: http://www.exactseek.com

Branded Terms In Search Results

Branded Terms In Search Results: Pre-Mapping In Action

 

by Gord Hotchkiss, Thursday, July 6, 2006

TWO SEPARATE OCCURRENCES IN THE last little while have lent credence to a behavioral occurrence we've seen in many of our studies.

 

First, I was sitting in on a meeting where an agency (not ours) was reporting on the performance of its sponsored search campaigns and was ecstatic with the performance of its branded term phrases, which were outperforming every other keyword bucket both in terms of click-throughs and conversions. While giddy with delight, company executives were at a bit of a loss to explain why.

 

On a similar track, a search marketing firm has recently released some results that looked at cannibalization of search campaigns when you are buying terms where you also hold top organic position. Again, they found this is most likely to happen when you're buying branded terms.

 

While neither of these examples should be surprising to a seasoned search marketer, we're all interested to know the reasons behind this interplay between organic and sponsored, particularly on branded terms. The answer, as it so often does, lies in looking more closely at what the search user is doing.

 

Pre-Mapping: A Theory
After looking at thousands of search sessions in detail, one thing is becoming clear. Searchers are incredibly adept at focusing in on just the portion of the results page that interests them. The time required to relocate to the prime real estate is literally a fraction of a second. Yet that real estate isn't always the same spot. It varies depending on query and intent. It also varies by user, but even the same users will navigate the real estate of the listings in very different ways, depending on what they're looking for.

 

Pre-Mapping supposes that we've interacted with search results pages enough to know the sections of real estate we typically deal with. We know where the top sponsored ads are and what they are. We know about where the top organic listings start. And in our minds, we already have a good idea of the type of site we're looking for and approximately where we expect it to appear. Before the page ever loads, we've already mapped out the sections that would appear to hold the greatest promise to deliver on our intent. As the page loads, we do a split-second scan to get our bearings (orient in the top left corner, see how many top ads there are, see where organic starts) and then we go to the part of the map we've predetermined to be our best starting point.

 

Theory in Practice
Let's run through a few examples. Imagine you're looking for the possible side effects of a medication. The types of sites you would be looking for would be authoritative information sites, either the official site for the medication, a recognized health portal or possibly a government information site. In this case, you may be leaning more towards objective sites, rather than the pharmaceutical company's own site. After launching the search (the name of the drug) you'll quickly filter out, or thin slice, any commercially oriented sites. In this type of interaction, you've determined through pre-mapping that your area of greatest promise is not likely to be in the sponsored ads. You also expect the official site to rank No. 1 organically, so your area of greatest promise is probably in the No. 2 to 5 organic rankings, where you expect the types of sites you're looking for to sit. In a split second, you've narrowed the real estate where you'll start your active scanning to about 10 percent of the total real estate.

 

Now, let's say you're looking to renew your auto insurance. You've already checked out a few quotes online, but before you commit to any, you want to see how your current carrier compares. You've also pre-mapped the page in this case. Here, you expect your company to be bidding for the term ( "Brand Name auto insurance") and because it's a commercially oriented query, you assume that the sponsored listing would take you to a page where you could get a quote. Your area of greatest promise is the top sponsored ads. Again, you do your orientation scan to find your bearings in the upper left, but in this case, you would start right at the top sponsored link and work your way down the page until you find a link to the carrier in question that offers the promise of giving you a quote.

 

Theory Applied
Considering these two examples of user behavior, you can easily see what was happening in the two anecdotes I cited at the beginning of this piece. Brand terms will convert like gangbusters in the top sponsored location, because when a brand term is used, it's very likely that the user has pre-mapped and is expecting to find that site in those top sponsored spots.

 

Similarly, you will find significant cannibalization because when users have pre-mapped, they start at the top and work down. They'll hit the sponsored result before they hit any organic result that might appear. They're looking for the quickest route, and in this case, the sponsored listing is giving it to them.

 

The likelihood to pre-map, and what this means for interaction for the page, lies in that deep dark place where all the answers to search engine success lie, the mind of your target prospect. Spend some time exploring it.

 

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.outofmygord.com

 

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Search Insider for Thursday, July 6, 2006: http://publications.mediapost.com/

 

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Comparison Search Engine Utility Launched

 

Draze.com Launches a Comparison Search Engine Utility

With so many different types of search engines on the internet, each offering their own unique quality, who is to say which one delivers more efficiently and has broader results?

Fort Washington, PA (PRWEB) July 6, 2006 -- Draze.com introduced a comparison search engine utility, empowering users by allowing them to compare results with a single click. By providing the ability to compare search results from various sources, not only does this cut down search time and let users focus more on their work, but 98% of the time a user will be happy with the results discovered. After first launching the Draze comparison utility at over a dozen universities, it seems users have been able to find precisely what they were looking for, in half the amount of time.

The Draze search engine offers the flexibility of comparing search results from top engines at a single location. There are far too many search engines on the web, and most people find that they tend to 'settle' for results, rather than finding exactly what they need. With this utility, users can compare and narrow down exactly what they want. In return, there seems to be more productivity and less time wasted.

Draze searches multiple engines at once. This means that instead of getting the best results one search engine has to offer, you'll be getting the best combined results from a variety of engines, and not just any engines, but leading engines of the world. Using more search engines means a better overall coverage of the web. Users can also navigate different search modules as well, such as Web, Images, Blogs, Audio, Video and more.

About Draze:
Draze is a comparison search utility, which goes beyond searching for just simple text characters. It operates by providing you with the best pool of results. Draze seeks and brings the most relevant information to you and is a much more intuitive, more productive way of searching. Draze seeks first to understand the user's query and then returns with the best search results. With the Draze search engine, you can compare the leading search engines and see the most significant results.

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Press Contact: Mujtba Hashmi
Company Name: Draze
Email: email protected from spam bots
Phone: 2154506447
Website: http://www.draze.com

RSS Feed Search Engine to Try and Compete with Bloglines, Syndic8

 

Octora.com RSS Feed Search Engine to Compete with Bloglines, Syndic8

A new RSS feed search engine is creating a bit of buzz in the RSS world. Octora.com has launched a new RSS feed search engine that gives RSS users a great option for discovering RSS feeds easily.

(PRWEB) July 5, 2006 -- A new RSS feed search engine is creating a bit of buzz in the RSS world.

Octora.com has launched a new RSS feed search engine that gives RSS users another great option for discovering RSS feeds.

Even though the company is on a very limited budget and is self funded, it has still managed to churn out some pretty good and in some cases, better results when compared to RSS feed leaders Bloglines and Syndic8.

The website is very simple and to the point. You enter your tag and click search and it displays web feeds with brief feed descriptions and the feed url. On clicking a web feed, a nifty 'preview' box appears that displays the feed. From here you can add the feed to a number of popular feed readers out there.

Octora also gives the useful options of a feed url search and a deeper search option.

Octora.com developers are dedicated to producing the best possible experience for the average RSS user and features such as adding personal feedboxes and an item search have been discussed but not implemented publicly as yet.

The Barbados based company is looking for seedling financing that would really help it to grow and produce even higher quality results and a more complete RSS user experience.

Kevin Allman, the chief development engineer can be contacted for more information through www.octora.com

# # #

Press Contact: Kevin Allman
Company Name:
Email: email protected from spam bots
Phone: 2464290298
Website:

Dear Enhance Interactive Affiliate

Hi A______,

 

Thanks for your message. It's been a very long time since I have heard from anyone at Ah-Ha, I mean Enhance.

 

I'm sorry to say this, but as a consultant that manages PPC accounts for clients, we stopped advertising with Enhance because of the poor quality/massive amount of fraud that was observed from your system. It's not just you. Any company that opens it's doors to "partners" is inviting those that would commit fraud to some degree or another. The only way to control this problem is by strict policing and verification of traffic validity by examining customer traffic logs.

 

Actually, there is another way, and that is by removing the incentive. This could be done by moving to a "flat rate" advertising structure. Advertisers could bid for site placement, and then their ads would appear for a week or a month, depending on how they bid. This idea would remove any possibility of fraud and still allow everyone to make some money.

 

Until I hear that Enhance has put measures into place something like this, we are not interested in being either an advertiser, or an affiliate.

 

Thanks,
Chris

 

-----Original Message-----
From: xxxxxxxxxxx@enhance.com
Sent: Wednesday, July 05, 2006 11:25 AM
To: xxxxxxx@nielsentech.com
Subject: 67% Increase in our Commissions! Plus, New Affiliate Program Manager Introduction

 

Dear Enhance Interactive Affiliate,

 

I wanted to send a quick note to introduce myself, as well as pass along some exciting news. My name is A______, and I have recently stepped in as Affiliate Program Manager for Enhance Interactive. As an Enhance Interactive partner, you are an integral part of our success. I am here to provide assistance and tools help you drive sales and increase conversions.

 

Also, I am thrilled to share some great news with you! Starting today, you will be eligible to earn more money as an Enhance Interactive affiliate. We've raised our commissions to $25 per sale (new active account). In addition, you can still offer your Web site visitors a $25 account credit just for trying Enhance Interactive. In the next few weeks, we will also be adding more banners, links and product information to help you generate more activity and revenue.

 

We are excited to have you as an affiliate and greatly appreciate any feedback you may have about the Enhance Interactive Affiliate program. Please feel free to contact me directly if you have questions or requests.

 

I look forward to working with you!

 

Best regards,
- A______

 

Affiliate Program Manager
Enhance Interactive, Inc.
www.enhance.com

 

 

Easy Web Site Submission and Online Searches

 

ZeroPen.com Makes Web Site Submission and Online Searches Easy

A new search engine promises to shake up industry with new technology and free web site submission.

Klamath Falls, OR (PRWEB) July 4, 2006 -- ZeroPen.com, a new search engine built on old school features, provides web site submission to all domain owners for free.

Webmasters are able to list their domains under their own selected key phrases and key words describing their sites. As a result, web searchers will find what they need at a faster rate, and without having to dig through page after page of irrelevant results.

The web site http://www.ZeroPen.com is also known as http://www.0pn.com. The URL begins with the number zero, not the letter O. It is the brainchild of web designer Robert Melluish, does not base its searches on link popularity, unlike most of the larger search engines like Yahoo! and Google.

“Link popularity is unimportant at 0pn.com,” Melluish said. “You don’t have to waste time trying to get people to link to your site, in order to gain rankings in the search engine. 0pn focuses on search words and phrases, not who you know or what company you keep on the Internet.

“We are not your usual search engine, because we have broken away from the norm. We have gone back to the olden days on the Internet when keywords were what mattered,” he said.

In addition, users will not be penalized for associating with sites located in a “bad neighborhood” on the Internet. Webmasters submit a list of URLs (Uniform Resource Locator) to be scanned by the new 0pn Skeleton Crawler to be included in the results database.

According to Melluish, the site is easy to access if domain owners wish to make changes to their submissions.

“You can login and make instant changes to your key words or phrases as your web site evolves,” he said. “No more waiting months for search engine result pages to be updated.”

While still a newbie in the business of Internet search engines, 0pn.com promises to “shake up the search engine industry” thanks to new technologies and repeat users, Melluish said.

About 0pn Search Engine
0pn.com is owned by Robert Melluish and is based out of Klamath Falls, Oregon. 0pn.com provides search engines services to webmasters and to the general public.

Press Contact:
Robert Melluish
541-359-2576
+1 (541) 359-2576

Press release services provided by http://ThatPRGuy.com.

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Press Contact: David Bresnahan
Company Name: THATPRGUY.COM
Email: email protected from spam bots
Phone: 603-522-0148
Website: http://ThatPRGuy.com

New Ad Fad Is Bad, Sad - Limited Time Offer - JUST $797.00!

 

The Link Sizzler Creates Instant Word Cloud Pages and Revenue Stream for Niche Site!

Internet Revenue Expert, Joel Comm, announces the release of the software tool used to make the highly successful sponsored-link page, 500Words.com. With The Link Sizzler, anyone can create a niche-oriented page that draws sponsors and visitors.

Edmond, OK (PRWEB) July 3, 2006 -- Joel Comm, The Internet Revenue Expert, today announced the public release of The Link Sizzler, the same tool that was used to create the highly successful sponsored-link page, www.500Words.com.

The Link Sizzler allows anyone to create niche-oriented word-cloud link pages on whatever topic is desired and generate substantial revenue while doing so.

First announced to Comm's private member list as of June 29, 2006, The Link Sizzler has already sold over 80 copies and is now available to the general public.

"With the success of 500Words.com (appearing as #3 on Alexa.com's 'movers & shakers list') I received many emails from customers asking if I was going to make the script available for others to use," says Comm, creator of 500Words.com and The Link Sizzler. "I realized that there was a huge demand for software that would make it easy for others to duplicate my success. I am pleased to bring The Link Sizzler to the marketplace so that anyone can select a niche and sell sponsored links in a unique and novel way."

The Link Sizzler is incredibly easy to use. Once installed on a web server with Linux and MySQL, only a Paypal account is required to receive funds from sponsors. Owners can then create a page with any number of custom words or phrases. Some hypothetical ideas for sites may include 400Realtors.com, 250Stores.com, or 1000Authors.com. There are as many options for creating niche word cloud pages as there are niches.

Prospective sponsors may customize their selected word or phrase to link to their own web site and display with a variety of font sizes, colors and styles.

A complete demonstration of The Link Sizzler is available on the web site at www.linksizzler.com

"I continue to receive email from Link Sizzler buyers who are sharing their ideas for niche sites that will be building with the tool," says Comm. "This idea is explosive and I believe we will be seeing hundreds of sites popping up shortly, each one with the opportunity to be highly profitable for the creators."

For additional information, visit www.linksizzler.com

Joel Comm is a socially conscious Internet entrepreneur and technology visionary who creates family friendly web experiences while showing people how to earn income online. Recognized by many as the leading expert in Google AdSense, Comm’s materials have helped thousands discover the strategies to multiplying their income with AdSense. For more information contact InfoMedia, Inc. at (405) 348-2800 or visit www.joelcomm.com.

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Press Contact: Joel Comm
Company Name: INFOMEDIA, INC.
Email: email protected from spam bots
Phone: 405-348-2800
Website: http://www.linksizzler.com